Whether you’re trying to beef up for the football team, recover from a tonsillectomy, or find maximum indulgence in a cup, there’s a milkshake waiting for you at the Table Talk Pie Store in Worcester.
Manager Caitlin Enck finds herself fielding the same question over and over again: “Does the Table Talk Pie Store sell anything besides — pie?”
The answer is: not really.
It’s a better business model than you think. American psychologist Barry Schwartz built his entire career on the finding that offering consumers fewer choices makes them happier. The Table Talk Pie Store is an excellent example of this.